Magazine

16.02.2022

NA&JA X PAUL & JOE: THE LIMITED EDITION BOX FOR OUR GRANDMOTHERS!

  
Na&Ja and Paul & Joe imagine a limited edition gift box to celebrate the women in our lives, our darling grandmothers!

“We are happy to partner with the Paul & Joe house to highlight the importance of the intergenerational link with our elders, who are too often lacking in connection. Today, more than ever, it is important to take care of them and show them that we love them. »
Rebecca & Carla

The young start-up Na&Ja, which supports our elders in aging better, is happy to be able to celebrate these women who have seen us grow and who have inspired us so much, alongside Paul & Joe.

Some encounters are like evidence. This is the case of the duo Rebbecca Laub - Carla Mauren and Sophie Mechaly; connection, love and family are key values ​​that unite their brands. Together they imagine a box in the colors of the Paul & Joe fashion house, filled with sweet touches and advice to brighten up the daily lives of our grandmothers.

A love box made up of five products: an upcycled scarf, a photo album, a mug, a blush and a lipstick + 1 surprise . There is also the essential Na&Ja booklet co-written with experts and which includes well-being advice, tips for improving your daily life, brain games, new trends and good cultural plans, accompanied by a postcard where you can put a sweet word for his Mamilou!

For an even more personalized gift, go to one of the Parisian Paul & Joe boutiques on Saturdays February 26 and March 5 to build your own box and give it to your grandmother.
Installed at 64 rue des Saints Pères, the pop-up will bring together a selection of co-developed products: Fashion accessories (sunglasses, apron, socks, upcycled scarf), stationery (notebook, photo album), tableware (egg cup, salt shaker and pepper pot, mug) & cosmetics (blush, lipstick).
A collaboration immortalized through a unifying campaign – highlighting this precious intergenerational bond – embodied by several families, including those of Julien Sebbag, Deborah Reyner and Hannah Romao.

Box Na&Ja x Paul & Joe , available from 02/16 on najabox.com and paulandjoe.com for €55 and at the Paul & Joe flagship at 64 rue des Saints Pères, 75006 Paris, Saturday February 26 and Saturday March 5 for an exclusive workshop.

 

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QUICK DELIVERY
Free delivery from 400€.
(Metropolitan France)
Returns within 14 days.
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CONTACT US
From Monday to Friday
eshop@paulandjoe.net
+33(0)142742358