Magazine

01.04.2022

 

Paul & Joe Beauty celebrates its 20th Anniversary with an exclusive limited edition collection.

 

 To celebrate the 20th Anniversary of our beauty range, we bring you an exclusive range of limited edition products, including a new case and lipsticks to add radiance to all facial expressions. With retro-inspired packaging, luxurious and high-performance textures, high-quality formulas and original prints, this make-up and skincare line is inspired by the playful, joyful and sophisticated universe of the house.
  For this great anniversary, we are happy to be able to collaborate with the big wheel of "Tokyo Odaiba Palette Town Ferris Wheel", from February 26 to March 31. All the cabins are in the colors of the house and in iconic prints with little surprises slipped into some. A unique experience to discover our products, as well as the landscape and the night view of Odaiba Palette Town Ferris wheel is 100m in diameter and 115m above the ground, it is a spectacular place overlooking the sea, Rainbow Bridge, Tokyo Gate Bridge, etc.
▶ Developed in collaboration with the Japanese cosmetics groupALBION COSMETICS., LTD For 20 years, we have made a point of honor when it comes to the quality of our cosmetics. We offer high-end treatments formulated with ingredients such as orange blossom or hyaluronic acid. Every season we create cases for lipstick or blush with exclusive and limited prints. Indeed, these are rechargeable and you can therefore personalize your favorite makeup with the cases of your choice.

▶ The permanent collection is made up of delicate and refined products to enhance the lips (lipsticks, lip liners, glosses), eyes (eye contour pencils, eye shadows, mascaras, eyebrow pencils), nails or even the complexion (foundation bases and fluid and creamy foundations, pressed powders or loose powders, concealer, complexion correctors, blushers). It also includes a range of treatments and perfumes or scented mists. Gipsy and Nounette, the cats ofSophie Mechaly are the mascots of the collection.

« There are so many memories and unforgettable moments during these 20 years but if I need to mention one particular moment, it was when PAUL & JOE BEAUTE team presented me at the end of meeting in Tokyo the world well-known cat lipstick to surprise me! That was so unexpected and I can say that it was such a wonderful gift from your team!». Sophie Mechaly

 

 

 

 

 

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